There’s not a soul alive who doesn’t aspire to age as gracefully as Beverly Johnson. The first Black model to grace the cover of American Vogue in 1974, she looks almost exactly the same now as she did then. At 68-years-young, she’s seemingly cracked the code for locating the fountain of youth, leaving everyone asking “what’s the secret?” And while model Beverly Johnson says there’s no one isolated trick to flawless skin, these days, she’s relying on Retrouvé, a luxury natural skin care brand, to keep her remaining youthful.
I got to speak to Johnson as well as Retrouvé founder Jami Morse Heidegger, who gave me all the details on this exciting partnership. Heidegger says that long before they connected about beauty, the two were frequently connecting about social issues. “We started working on a few projects together, including a charity event where I asked Beverly, and she very generously agreed, to present me with a Lifetime Award that I received at Project Angel Food,” she tells TZR. She says that they briefly discussed a partnership, but in the midst of the pandemic and social unrest, they chose to focus on more pertinent issues than beauty.
“When the George Floyd video happened, that really rocked our nation,” Heidegger says. “And during that, I actually reached out to Beverly to ask her if she could consult with our company or with me privately about how we could have a voice or become better allies.”